Crave Cat Food Summary

What is Crave Cat Food?

Crave Cat Food is a pet food company owned by Mars that makes wet & dry dog food and cat food. It models its recipes on what a cat’s wildcat ancestors would have eaten.

A cat’s ancestral diet is almost exclusively meat, so Crave formulates its recipes to prioritize animal protein, using real meat as the primary ingredient in their products.

Mars Petcare marketing director, Eric Huston, describes Crave as “specialty-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat’s inner animal.”

Where is Crave Cat Food Made?

According to their official website, “all CRAVE products are manufactured in our own facilities in the United States with the finest ingredients from around the world.”

The brand does not mention where its products are made, but Mars sources most of its ingredients near its manufacturing sites to ensure the fresh delivery of food components.

How is Crave Cat Food Made?

Crave Cat Food offers little to no transparency in its manufacturing process. They do a good job at keeping their manufacturing partners unnamed as well as their sources for ingredients, so it is difficult to know what their process looks like.

Is Crave Cat Food Good for Cats?

Yes, Crave Cat Food is good.

Crave prioritizes animal protein in their formulas, and as cats are obligate carnivores, this means they need meat to be healthy.

A cat requires high-quality, high-protein food for energy and healthy body functions and that is what Crave sets out to provide. Their foods are generally a little high in carbohydrates and low in fats but overall, Crave is a good choice for cats.

Crave Cat Food Formulas Reviewed

There are many options available on To help owners find the best options for their cats, we have reviewed several Crave Cat Food recipes.

crave cat food

Summary: This adult dry cat food is made with real chicken as the first ingredient. It is a protein-rich formula with as much as 40% protein content. It is made free from grains, fillers, and added artificial preservatives. It comes in three bag sizes (2-lb, 4-lb, and 10-lb) and is suitable for adult cats of all breeds and sizes. Plus, it is accessible because of its relatively affordable price tag.

Type: Dry cat food

Best for: Adult cats

Price: $2.97/lb

  • Real chicken is the first ingredient
  • High-protein, grain-free cat food
  • No by-product meals and soy protein
  • Nicely textured, crunchy kibble
  • Supports the cat’s immune system
  • Contains tapioca and potatoes

Ingredient Analysis: Chicken and chicken meal are the first two ingredients that ensure a high protein content. The protein content is rounded up with pea protein and potato protein. Flaxseed, taurine, and mixed tocopherols are included for omega fatty acids, amino acids, and preservatives. The crude fiber level is optimal and provided by dried plain beet pulp, thus giving hairball control and digestive support.

Review: Most of the reviews on Amazon and Chewy give this product five stars. Some consumers claim their cat thinks this food is a cat treat as well as cat food and others say it did not raise their diabetic cat’s blood sugar like some other dry foods have in the past. One and two-star reviews only state the fact their cats won’t eat it as being the reason for a low-rated review.

CRAVE Grain Free Pate Cat Food

Summary: This wet food comes in 12 single servings to equal 24 servings per case. Each serving is 1.3 ounces and is available in turkey pate and salmon pate. It is made grain-free and uses turkey or salmon as the first ingredient to provide your cat with a high level of protein from animal sources. It supports healthy hydration and is delicious, meaning even picky eaters will enjoy its taste.

Type: Wet cat food

Best for: Cats and kitties

Price: $0.83/can

  • Real meat as the first ingredients
  • Grain-free wet food for cats
  • Pork broth and turkey for moisture
  • Relatively low in calories per serving
  • Suitable for picky eaters

Ingredient Analysis: Turkey or salmon are the first ingredients and are followed by chicken organs like liver and heart. All of which are great for adding protein and minerals to a diet. Pork and turkey broth are included to improve the overall flavor and support hydration. The formula’s salt, vitamins, and mineral levels are optimal. It also contains added taurine.

Review: Reviews on this food were fairly sparse, but those who spoke highly of it were happy with the quality of ingredients and the amount of protein contained in this wet food. Critical reviews were concerned about the carrageenan in the formula and complained the price per serving was too high or misleading.

Crave Indoor Adult Grain Free Dry Cat Food

Summary: This Crave dry cat food is made with chicken and chicken meal with high crude protein levels. The specially formulated high-protein, low-calorie recipe is ideal for weight control and maintenance in adult indoor cats. The formula is rich in antioxidants and fatty acids, thus promoting healthy skin & coat and a strong immune system. It comes in three bag sizes (2-lb, 4-lb, and 10-lb).

Type: Dry cat food

Best for: Adult indoor cats

Price: $2.84/lb

  • Lower calorie content for indoor cats
  • Grain-free, high-protein formula
  • Rich in omega-3 and omega-6 fatty acids
  • No by-product meal and soy proteins
  • Available at an affordable price
  • Pea protein is high on the list of ingredients

Ingredient Analysis: Chicken and chicken meal are the primary sources of protein in this dry food. Tapioca starch, dried plain beet pulp, and potato protein are added for food processing and quality carbohydrate sources, while chicken fat is added to achieve an optimal crude fat level. The vitamin and mineral content is rounded up with added vitamin C, vitamin B12 supplement, thiamine, biotin, calcium, copper, iron, and potassium.

Review: Averaging 4.6 stars on Amazon with over 7,000 reviews, this food is highly rated. Five-star reviews were happy that it seemed to have solved sensitive stomachs and the natural flavors of real meat keep their cat coming back for more. They mentioned it helped make cleaning cat litter easier.

What Cat Food Formulas does Crave Make?

Crave cat food recipes are all made grain-free and feature meat as the first ingredient. They are sold in different recipes that are all safe for cats of various ages.

The list of kibble options includes:

The list of wet cat foods includes:

CRAVE Grain Free High Protein Dry Cat Food
  • Real chicken is the No.1 ingredient to give cats the flavors they love and the protein-rich diets they need
  • Grain free cat food recipes are inspired by your cat’s natural, ancestral diet—providing energy from quality carbohydrate sources
  • High protein cat food provides cats with essential nutrients for developing muscle, aiding in digestion, and supporting healthy immune systems

Has Crave Cat Food Been Recalled?

Crave Cat Food was founded in 2017 and it does not appear to have been recalled since.

Is Crave Cat Food Worth it?

Yes, Crave Cat Food is worth it.

They only use premium protein sources in their foods, and they are sold at reasonable prices most pet owners can afford, which gives this food great accessibility to consumers.

There are some controversial ingredients, such as carrageenan, but overall this food is simple and uses quality ingredients to give your cat a high protein diet rich in quality carbohydrate sources while using no corn or grain in the process.

Crave cat food is often put in the same category as Blue Buffalo cat food and Purina cat food in terms of quality but is slightly less expensive.